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January 26, 2022

YouTube Shorts: Why You Should Be Creating Them Now

The YouTube Shorts feature was made available in the UK last year.  YouTube’s answer to TikTok and Instagram Reels offers the chance to share and consume short videos in portrait mode. YouTube is putting a lot of money into trying to regain it’s crown as King of Video so it’s a great time to get over there and start producing content whether you are an wannabee influencer, business or professional blogger.

YouTube Shorts and how to create them
Understanding YouTube Shorts

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January 25, 2022

Why You Need To Know The Basics Of SEO

If you want people to find your content online then it is critical that is well optimised for SEO. You can use a plugin which will give you tips (Yoast is popular with Wordpress based bloggers), but it pays to have a basic understanding of SEO yourself. You can easily make some simple changes to your existing web content to make it more likely to be found when people search for topics you can help them with. How do you do this? There are a few tricks that help search engines understand what your content is about which are explained in this post.

Learning basic SEO for bloggers and why it is important
Understanding a little bit about SEO can really improve your success in search results

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January 17, 2022

How To Get More People To Read Your Blog

You might love writing, but if you have chosen to publish a blog rather than a private online notebook there is a good chance you want people to actually read it. If you are checking your stats month after month and seeing hardly any visitors it is disheartening so how do you get more people to read your blog?

Looking at how to increase blog views using a stock image from canva
8 ways to get more people to read your blog post

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January 12, 2022

What Is DA and Should You Worry About Yours?

What Is DA?

DA stands for Domain Authority. It is a ranking metric created by Moz to give a quick way to assess the authority of a website and how well it is likely to do on search engines like Google. All websites have a DA, although it can take a while for new websites to get picked up. The DA of a website will be somewhere between 1 and 100, the higher the number the more authority a website can be considered to have.

A screenshot of MOZ showing a websites DA
You can check your DA for free on Moz

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January 03, 2022

7 Ways Bloggers Make Money

When I tell people "I'm a blogger" the most common question I am asked is “how do you make money through by blogging?”.  The answer tends to be a little longer than most people are interested in, other than those interested in having a blog themselves, but fortunately for those wanting to earn through their blog there are lots of ways you can make money. While there is nothing wrong with having a “hobby blog” (a non-monetised blog you do just for enjoyment), most people will want to at a minimum cover their costs and many bloggers earn a good regular income. So how can you make money with a blog?

How bloggers make money: the bloggers set up with laptop, notepad and camera
There are lots of ways you can earn money through your blog

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Welcome

Welcome
Hi, I’m Kate and I run Toucan Grow Digital, a consultancy providing advice and support to help businesses and bloggers reach their blog and social media goals. The consultancy was created by combining my business analysis knowledge with my blogging and social media experience.

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      • YouTube Shorts: Why You Should Be Creating Them Now
      • Why You Need To Know The Basics Of SEO
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      • What Is DA and Should You Worry About Yours?
      • 7 Ways Bloggers Make Money
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Toucan Grow Digital helps businesses to create the right digital strategy for them and provide social media management.

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