If you have read any posts advising how to get traffic to your blog you should be under no doubt that SEO is really important. It is the best way to reliably get traffic to your site which can ultimately translates into providing an income. Absolutely key to SEO though is choosing the right topics to blog about and that can be a challenge. Fortunately there are lots of apps and tools out there to help. They can help you choose keywords for posts and even plan the content, but are the paid for tools really worth it? Not always. So before you splash the cash find out how to decide if you should invest based on your current blog size and growth strategy.

Will a paid SEO keyword tool make your search traffic grow?

If you are looking to reach a new audience then TikTok is a great social media platform to focus on right now. Find out why it is worth putting in the time to grow your TikTok and the tips you need to get you started.

3 Reasons to Focus on TikTok Right Now for Your Business 

1. Your posts can reach a large audience quickly even if you haven’t yet built a following.
2. Posts don’t need to be perfect, in fact raw and simple content often does better.
3. The platform has a huge user base of all ages and it is continuing to grow.

It is widely known that you need to optimise websites and blog posts for keywords, but the importance of choosing the right keyword is often overlooked. Your page can be optimised perfectly for a keyword, but it needs to be one that people are actually searching for and where the competition isn’t too high. So how do you decide what topics to post about and how do you choose the best keywords?

Think about what you write about, your niche, your main topics and start there. Think about what people might be searching for in those areas and make a list. Need help with ideas? That’s ok the internet can help, after all that’s where people are searching for the answers you want to provide.

It's not just about optimising your posts, first you need to choose the right keywords

We all know that you shouldn’t believe everything you see on social media, but while it might be expected that people only post the most flattering photos and they might edit out a spot or two, it’s not just the images and caption that aren’t genuine. Fake engagement is common on Instagram and other social media platforms, but does that mean it’s ok?

Don't believe everything you see on social media, it is easy to fake everything including engagement

There are a huge number of professional bloggers earning money through their blogs and with more people starting to monetise every day one of the questions asked a lot by bloggers is: how much should I charge? This post is a guide to how much you should charge for a sponsored post, guest post or link insert. It doesn’t cover brand work (which you should be paid more for), but rather work where you are being paid to place a link. 

A Guide To How Much To Charge for Guest Posts and What To Consider

The YouTube Shorts feature was made available in the UK last year.  YouTube’s answer to TikTok and Instagram Reels offers the chance to share and consume short videos in portrait mode. YouTube is putting a lot of money into trying to regain it’s crown as King of Video so it’s a great time to get over there and start producing content whether you are an wannabee influencer, business or professional blogger.

Understanding YouTube Shorts

If you want people to find your content online then it is critical that is well optimised for SEO. You can use a plugin which will give you tips (Yoast is popular with Wordpress based bloggers), but it pays to have a basic understanding of SEO yourself. You can easily make some simple changes to your existing web content to make it more likely to be found when people search for topics you can help them with. How do you do this? There are a few tricks that help search engines understand what your content is about which are explained in this post.

Understanding a little bit about SEO can really improve your success in search results

You might love writing, but if you have chosen to publish a blog rather than a private online notebook there is a good chance you want people to actually read it. If you are checking your stats month after month and seeing hardly any visitors it is disheartening so how do you get more people to read your blog?

8 ways to get more people to read your blog post

What Is DA?

DA stands for Domain Authority. It is a ranking metric created by Moz to give a quick way to assess the authority of a website and how well it is likely to do on search engines like Google. All websites have a DA, although it can take a while for new websites to get picked up. The DA of a website will be somewhere between 1 and 100, the higher the number the more authority a website can be considered to have.

You can check your DA for free on Moz

When I tell people "I'm a blogger" the most common question I am asked is “how do you make money through by blogging?”.  The answer tends to be a little longer than most people are interested in, other than those interested in having a blog themselves, but fortunately for those wanting to earn through their blog there are lots of ways you can make money. While there is nothing wrong with having a “hobby blog” (a non-monetised blog you do just for enjoyment), most people will want to at a minimum cover their costs and many bloggers earn a good regular income. So how can you make money with a blog?

There are lots of ways you can earn money through your blog

If you are thinking of starting a blog there are a lot of things to think about, so where do you start? Whether you are considering adding a blog to your business website or starting a blog from scratch here are 5 things to think about before you start.

For a successful blog you need a bit of planning before you start

Despite the regular emergence of new social media platforms Instagram widely remains the most desirable one to make it big on. The money earning potential is huge whether you are selling your own products or you want to be paid to promote brands so it’s not surprising there is a hunger to get as many followers as possible as quickly as possible. So what is the key to being successful on Instagram?

The Key To Being Successful On Instagram

Being successful on Instagram ultimately comes from two things: good content and enjoying the time you spend on Instagram. 

You can have organic and good growth on Instagram

There are lots of different social media platforms and you don’t have to be on them all. Each platform has a slightly different group of people using it and content is consumed differently. Knowing your ideal audience will help you choose which platforms to focus on.  If you choose to use multiple platforms you should tweak your content slightly when posting it to different places to get the best responses.  

A big part of your digital strategy is deciding which networks to use and how to use them, but first you need to know what they are.

What are the differences between social media platforms?