Guides are an exciting new Instagram feature which were rolled out last week, but what are they and why should you be using them?

What Are Guides on Instagram?

For a long time people have been able to group their stories together into albums through the use of Highlights and now Guides allow you to group together grid posts, Reels and IGTV. More interestingly though you don’t just have to stick to grouping together your own content, you can include other people's posts too. When you have added the posts you are interested in you can add narration to turn it into a mini magazine.

There are lots of different social media platforms and you don’t have to be on them all. Each platform has a slightly different group of people using it and content is consumed differently. Knowing your ideal audience will help you choose which platforms to focus on.  If you choose to use multiple platforms you should tweak your content slightly when posting it to different places to get the best responses.  

A big part of your digital strategy is deciding which networks to use and how to use them, but first you need to know what they are.

What are the differences between social media platforms?