There are several ways you can calculate your engagement rate on Instagram and while none of them are 'wrong', which one is best to use depends on why you are calculating it. It’s important to be aware that the results will be very different depending on the method used.

What method should you use to calculate Instagram Engagement?

I knew that I had written the best post on the subject. It was more comprehensive than anything else out there and clearly written. It should have performed brilliantly, but I wasn’t getting the expected traffic. After I changed the post's name click throughs from Google doubled overnight. Find out what I did and why it worked below.

Why changing the name of a blog post can increase click throughs from Google