I recently read a press release by a company looking for reviews and it set off alarm bells in my head. A quick bit of Googling and I discovered the company didn’t have the history it claimed and wasn’t located where they said they were. I don’t know if everything else was real, but it was enough red flags to stay clear. If influencers work with that company and share the information provided in good faith they would be misleading their audience. It might not be intentional, but they would still be misleading them. 

It is easy to lose heart with your social media. Sometimes you can put in hours and hours of effort and not feel like you are getting anywhere, or worse that you are going backwards. You might be losing followers, your engagement might be down, you might not be getting work or sales coming in. What do you do? How do you get your mojo back? 

It's normal to get disillusioned with social media, but you can start to enjoy them again

If you are looking to reach a new audience then TikTok is a great social media platform to focus on right now. Find out why it is worth putting in the time to grow your TikTok and the tips you need to get you started.

3 Reasons to Focus on TikTok Right Now for Your Business 

1. Your posts can reach a large audience quickly even if you haven’t yet built a following.
2. Posts don’t need to be perfect, in fact raw and simple content often does better.
3. The platform has a huge user base of all ages and it is continuing to grow.

It is widely known that you need to optimise websites and blog posts for keywords, but the importance of choosing the right keyword is often overlooked. Your page can be optimised perfectly for a keyword, but it needs to be one that people are actually searching for and where the competition isn’t too high. So how do you decide what topics to post about and how do you choose the best keywords?

Think about what you write about, your niche, your main topics and start there. Think about what people might be searching for in those areas and make a list. Need help with ideas? That’s ok the internet can help, after all that’s where people are searching for the answers you want to provide.

It's not just about optimising your posts, first you need to choose the right keywords

Making a living as a blogger or influencer is a flexible and rewarding job, but the income often isn't reliable. How bloggers make the most money shifts over time and the opportunities for earning across social media platforms change.  When it comes to being a blogger or influencer it is wise advice not to put all your eggs in one basket. You need to ensure that you are protected against changing circumstances.

Diversifying your blogging income can help make your earnings more reliable

We all know that you shouldn’t believe everything you see on social media, but while it might be expected that people only post the most flattering photos and they might edit out a spot or two, it’s not just the images and caption that aren’t genuine. Fake engagement is common on Instagram and other social media platforms, but does that mean it’s ok?

Don't believe everything you see on social media, it is easy to fake everything including engagement