Social media can be a great way to get your business or blog seen by a huge audience, but it can also take up a lot of time and doesn’t always lead to sales or work. If you find the time you spend on social media is taking over or that you aren’t getting the results you want then you should consider hiring a Social Media Manager. What is a Social Media Manager though and how can you ensure that they benefit your business? 

The right Social Media Manager can hugely benefit your business

There is no denying that people are hugely influenced by what they see on Instagram and there is an ever growing body of research evidencing that people make purchasing decisions based on what they see and hear on the app. Unsurprisingly influencer marketing continues to grow and it can be a successful strategy for businesses to increase sales. Unfortunately it's not uncommon for people to artificially increase their follower numbers and engagement to make them look more successful than they are. Working with "influencers" who fake engagement wont offer the expected return to brands and it is damaging to the reputation of other influencers and bloggers. This post gives ways to identify Instagram accounts who may be artificially increasing their engagement.

There are a huge number of professional bloggers earning money through their blogs and with more people starting to monetise every day one of the questions asked a lot by bloggers is: how much should I charge? This post is a guide to how much you should charge for a sponsored post, guest post or link insert. It doesn’t cover brand work (which you should be paid more for), but rather work where you are being paid to place a link. 

A Guide To How Much To Charge for Guest Posts and What To Consider