There is no denying that people are hugely influenced by what they see on Instagram and there is an ever growing body of research evidencing that people make purchasing decisions based on what they see and hear on the app. Unsurprisingly influencer marketing continues to grow and it can be a successful strategy for businesses to increase sales. Unfortunately it's not uncommon for people to artificially increase their follower numbers and engagement to make them look more successful than they are. Working with "influencers" who fake engagement wont offer the expected return to brands and it is damaging to the reputation of other influencers and bloggers. This post gives ways to identify Instagram accounts who may be artificially increasing their engagement.

There are a huge number of professional bloggers earning money through their blogs and with more people starting to monetise every day one of the questions asked a lot by bloggers is: how much should I charge? This post is a guide to how much you should charge for a sponsored post, guest post or link insert. It doesn’t cover brand work (which you should be paid more for), but rather work where you are being paid to place a link. 

A Guide To How Much To Charge for Guest Posts and What To Consider

The YouTube Shorts feature was made available in the UK last year.  YouTube’s answer to TikTok and Instagram Reels offers the chance to share and consume short videos in portrait mode. YouTube is putting a lot of money into trying to regain it’s crown as King of Video so it’s a great time to get over there and start producing content whether you are an wannabee influencer, business or professional blogger.

Understanding YouTube Shorts

If you want people to find your content online then it is critical that is well optimised for SEO. You can use a plugin which will give you tips (Yoast is popular with Wordpress based bloggers), but it pays to have a basic understanding of SEO yourself. You can easily make some simple changes to your existing web content to make it more likely to be found when people search for topics you can help them with. How do you do this? There are a few tricks that help search engines understand what your content is about which are explained in this post.

Understanding a little bit about SEO can really improve your success in search results