I’ve seen a few posts recently which claim that “Influencers” sell a perfect life and this makes “normal” people feel bad in comparison. I understand that the reason for these posts is reminding people that what is shared online isn’t the whole story and that often only the best bits are shared. It can be true, but it seems unfair to blame Influencers. 

Do Influencers make people feel bad by just posting highlights?

I recently read a press release by a company looking for reviews and it set off alarm bells in my head. A quick bit of Googling and I discovered the company didn’t have the history it claimed and wasn’t located where they said they were. I don’t know if everything else was real, but it was enough red flags to stay clear. If influencers work with that company and share the information provided in good faith they would be misleading their audience. It might not be intentional, but they would still be misleading them. 

It is easy to lose heart with your social media. Sometimes you can put in hours and hours of effort and not feel like you are getting anywhere, or worse that you are going backwards. You might be losing followers, your engagement might be down, you might not be getting work or sales coming in. What do you do? How do you get your mojo back? 

It's normal to get disillusioned with social media, but you can start to enjoy them again

If you are looking to reach a new audience then TikTok is a great social media platform to focus on right now. Find out why it is worth putting in the time to grow your TikTok and the tips you need to get you started.

3 Reasons to Focus on TikTok Right Now for Your Business 

1. Your posts can reach a large audience quickly even if you haven’t yet built a following.
2. Posts don’t need to be perfect, in fact raw and simple content often does better.
3. The platform has a huge user base of all ages and it is continuing to grow.