It is widely known that you need to optimise websites and blog posts for keywords, but the importance of choosing the right keyword is often overlooked. Your page can be optimised perfectly for a keyword, but it needs to be one that people are actually searching for and where the competition isn’t too high. So how do you decide what topics to post about and how do you choose the best keywords?

Think about what you write about, your niche, your main topics and start there. Think about what people might be searching for in those areas and make a list. Need help with ideas? That’s ok the internet can help, after all that’s where people are searching for the answers you want to provide.

It's not just about optimising your posts, first you need to choose the right keywords

Making a living as a blogger or influencer is a flexible and rewarding job, but the income often isn't reliable. How bloggers make the most money shifts over time and the opportunities for earning across social media platforms change.  When it comes to being a blogger or influencer it is wise advice not to put all your eggs in one basket. You need to ensure that you are protected against changing circumstances.

Diversifying your blogging income can help make your earnings more reliable

We all know that you shouldn’t believe everything you see on social media, but while it might be expected that people only post the most flattering photos and they might edit out a spot or two, it’s not just the images and caption that aren’t genuine. Fake engagement is common on Instagram and other social media platforms, but does that mean it’s ok?

Don't believe everything you see on social media, it is easy to fake everything including engagement

Social media can be a great way to get your business or blog seen by a huge audience, but it can also take up a lot of time and doesn’t always lead to sales or work. If you find the time you spend on social media is taking over or that you aren’t getting the results you want then you should consider hiring a Social Media Manager. What is a Social Media Manager though and how can you ensure that they benefit your business? 

The right Social Media Manager can hugely benefit your business