Some of you will be reading this is in the early stage of starting a business, blog or social media account. You don’t have a following yet, but you are full of ideas and you are looking for the best way to get established.  Others will have invested a large amount of time and effort already. Writing posts, engaging, building your digital brand and you’ve reached a point where you don’t know what to do next. 

You might be considering a change in direction, you might feel your digital world no longer reflects who you are and where you are going or you might be feeling happy with what you have done so far, but are feeling a little exhausted and don’t know how to grow and move forwards.

In some ways already having a base is harder because you have invested so much, you don’t want to feel that has been wasted. I get that, I’ve been there too. 

Despite the regular emergence of new social media platforms Instagram widely remains the most desirable one to make it big on. The money earning potential is huge whether you are selling your own products or you want to be paid to promote brands so it’s not surprising there is a hunger to get as many followers as possible as quickly as possible. So what is the key to being successful on Instagram?

The Key To Being Successful On Instagram

Being successful on Instagram ultimately comes from two things: good content and enjoying the time you spend on Instagram. 

You can have organic and good growth on Instagram

Guides are an exciting new Instagram feature which were rolled out last week, but what are they and why should you be using them?

What Are Guides on Instagram?

For a long time people have been able to group their stories together into albums through the use of Highlights and now Guides allow you to group together grid posts, Reels and IGTV. More interestingly though you don’t just have to stick to grouping together your own content, you can include other people's posts too. When you have added the posts you are interested in you can add narration to turn it into a mini magazine.

There are lots of different social media platforms and you don’t have to be on them all. Each platform has a slightly different group of people using it and content is consumed differently. Knowing your ideal audience will help you choose which platforms to focus on.  If you choose to use multiple platforms you should tweak your content slightly when posting it to different places to get the best responses.  

A big part of your digital strategy is deciding which networks to use and how to use them, but first you need to know what they are.

What are the differences between social media platforms?