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March 16, 2023

What's In A Name? How To Get More Click Throughs

I knew that I had written the best post on the subject. It was more comprehensive than anything else out there and clearly written. It should have performed brilliantly, but I wasn’t getting the expected traffic. After I changed the post's name click throughs from Google doubled overnight. Find out what I did and why it worked below.

A screenshot of the backend of a blog and the field to add blog title. Image from Canva pro stock images
Why changing the name of a blog post can increase click throughs from Google
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February 28, 2023

Do You Really Need A Paid SEO Keyword Tool?

If you have read any posts advising how to get traffic to your blog you should be under no doubt that SEO is really important. It is the best way to reliably get traffic to your site which can ultimately translates into providing an income. Absolutely key to SEO though is choosing the right topics to blog about and that can be a challenge. Fortunately there are lots of apps and tools out there to help. They can help you choose keywords for posts and even plan the content, but are the paid for tools really worth it? Not always. So before you splash the cash find out how to decide if you should invest based on your current blog size and growth strategy.

Year on year keyword growth  but is a paid SEO tool required
Will a paid SEO keyword tool make your search traffic grow?

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February 20, 2023

Don't Give Up Your Day Job

I absolutely love blogging and the flexibility it has given me over the last few years to earn a living, but what advice would I give to someone considering giving up their full time job to blog? “Don't do it!" Or at least not until you have thought very carefully. 

I have been blogging for over 10 years and in that time I have seen many people leave jobs to work on their blog full time, with mixed success. I have also seen many people who have decided that the right thing for them is to go back to work. A blog can earn the same amount or more than a traditional job, but the self employed life isn’t for everyone and it might be an idea not to give up your day job before you are absolutely sure you are ready.

I quit. What to think about before starting to blog full time
Is giving up your job to blog full time the right choice for you?

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November 04, 2022

Why You Should Turn New Opportunities Down To Grow Your Business

Argh I can’t believe I just turned that down. Did I do the right thing? If you find yourself asking these questions then let me reassure you: the answer is probably yes. Everybody loves to be offered money and exciting opportunities and the more you need the money the harder it is to turn down. Add in the social expectation of saying "yes" and many of us feel that we shouldn't turn offers down. But often saying no is the best thing to do. When you get offered opportunities you need to think about whether they are right for you and your business.  If you want to grow a successful business you should only say yes if it's right for you.


someone saying no to work opportunities for the right reason
Saying "no" to new work opportunities can be the best thing for your business

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Welcome

Welcome
Hi, I’m Kate and I run Toucan Grow Digital, a consultancy providing advice and support to help businesses and bloggers reach their blog and social media goals. The consultancy was created by combining my business analysis knowledge with my blogging and social media experience.

Popular Posts

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    There are a huge number of professional bloggers earning money through their blogs and with more people starting to monetise every day one o...
  • What's In A Name? How To Get More Click Throughs
    I knew that I had written the best post on the subject. It was more comprehensive than anything else out there and clearly written. It shoul...

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Toucan Grow Digital helps businesses to create the right digital strategy for them and provide social media management.

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